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The Freiburg Stem Cell Registry of the Medical Center - University of Freiburg launches new campaign with typing campaigns at sports clubs

"Become a matchmaker" - this is the call of the new campaign of the Freiburg Stem Cell Registry of the Medical Center - University of Freiburg, which will be launched on September 16, 2023, the "World Marrow Donor Day". Like the campaign, World Marrow Donor Day aims to raise awareness of the vital issue of stem cell donation. At the heart of the campaign, which runs until March 2024, are typing campaigns at local and regional sports clubs in order to recruit as many new "playmakers" as possible in the fight against blood cancer. To this end, the individual typing campaigns will be promoted through individualized advertising in the form of posters, flyers and social media posts. All advertising material will be personalized with photos of the local "matchmakers".

"Every registration as a stem cell donor offers the chance to save a person's life and thus change the 'game'," says Dr. Julia Braun, Administrative Head of the Freiburg Stem Cell Registry at the Medical Center - University of Freiburg.

The idea is already very popular: sports associations such as the South Baden Football Association and the South Baden Handball Association are supporting the campaign. The first clubs have registered typing campaigns. SC Freiburg is also supporting the campaign with the "Fairways Sponsorship Award" worth 4,000 euros.

Diverse donor database

"The more different people register, the higher the probability of finding suitable donors," emphasizes Prof. Dr. Justus Duyster, Medical Director of the Department of Medicine I at the Medical Center - University of Freiburg. "It is therefore important that the donor pool remains as diverse as possible." The Freiburg Stem Cell Registry is therefore currently looking for young male donors, who will be targeted by the campaign.

The Freiburg Stem Cell Registry at the Medical Center - University of Freiburg has been helping patients worldwide who are affected by blood cancer or other diseases of the hematopoietic system for over 20 years. Its main tasks are the recruitment and support of donors before, during and after stem cell donation.

Contact and registration for interested sports clubs:

https://www.uniklinik-freiburg.de/stammzelldatei/spielmacher.html

Caption: Sporting appeal for donations: Motifs like these are intended to draw attention to the typing campaigns of the individual clubs in the form of posters, social media posts and flyers.

Image rights: Medical Center - University of Freiburg