YouTube

Netiquette

Dear followers and visitors,

We are very happy about a lively exchange on our social media pages.

For a positive culture of discussion, we ask you to observe the following points when posting:

Maintain a polite and respectful tone: constructive criticism and factual comments are always welcome. However, insults and abusive language are not helpful and will be removed by us.
We do not tolerate any anti-constitutional, illegal, pornographic, racist, sexist, homophobic or other disparaging comments on our site. Anyone who violates this will be removed from the site and reported to YouTube.
Be aware that your posts can be found publicly on our site. Therefore, be careful with your own personal data and do not upload any content (texts, photos, videos) from third parties without explicit consent.
Refrain from advertising, spam or other commercial content.
The Uniklinik Freiburg is ideologically neutral. Our social media pages are not suitable for the dissemination of religious or political messages

Assessment of the consequences of YouTube use by the Medical Center - University of Freiburg

According to the general rule of Art. 35 para. 1 of the European General Data Protection Regulation (GDPR), a data protection impact assessment must be carried out if a form of processing, in particular when using new technologies, is likely to result in a high risk to the rights and freedoms of natural persons due to the nature, scope, circumstances and purposes of the processing.

The YouTube offering of the Medical Center - University of Freiburg itself triggers this consequence due to the very small scope of its own data processing (cf. in this respect the privacy policy) does not trigger it. However, YouTube videos often have a direct personal reference. When posting its own content, the Medical Center - University of Freiburg therefore ensures that the copyrights to the image material and the image rights of any persons depicted are taken into account.

From the point of view of the Medical Center - University of Freiburg, the use of YouTube itself represents a high-risk processing operation due to its far-reaching effects, in particular with regard to the evaluation of data by YouTube LLC or Google LLC for advertising purposes, etc., for which a data protection impact assessment must be carried out.

This is because by using a YouTube account, the respective user comes under the systematic observation of YouTube LLC. This can also reveal sensitive data such as political views, sexual orientation or health problems, which can be linked together and used to create a personality profile. Particularly vulnerable persons such as young people can also be YouTube users and therefore affected. Even in the case of merely passive use of YouTube content without a personal account, sensitive data can be collected through the collection of log data, such as previously visited websites or the user's location data.

This is all the more true as YouTube LLC cannot be checked or can only be checked to a limited extent. As the data of German users may be processed outside Germany, there are higher hurdles to accessing (judicial) legal protection than with a company based in Germany.

1. risk identification:

The risks described above, which are associated with the use of YouTube, exist in principle independently of the Medical Center - University of Freiburg's own use of YouTube. Also, in the vast majority of cases, the videos posted by the Medical Center - University of Freiburg itself do not contain any reference to sensitive personal data, but instead disseminate their own factual content.

Finally, the data that is processed through interaction with the YouTube account of the Medical Center - University of Freiburg or other accounts - namely the videos and/or the account name of a YouTuber - is already public/ generally accessible/ freely available on the Internet.

However, by appearing on the YouTube page of the Medical Center - University of Freiburg and the interaction, they are made available to a broader/"more specific" public and may thus achieve greater attention and wider distribution than without this interaction.

The fact that the Medical Center - University of Freiburg follows or shares other YouTube channels also creates additional cross-connections and information about the respective YouTube user; for example, interest in research topics can be seen from the subscription property or regular contributions.

Finally, log data is also collected by YouTube when the site is used passively.

By using YouTube itself, the Medical Center - University of Freiburg therefore increases the amount of data that is used and evaluated by YouTube LLC or Google LLC.

2. risk analysis:

By expanding the distribution circle and increasing the linking options, the processing of data for other purposes by YouTube LLC or Google LLC and secret profiling is favored. Openness to visitor contributions can also lead to adverse social consequences such as inappropriate or discriminatory comments or the dissemination of sensitive data.

While these damages may be significant if caused by YouTube LLC or Google LLC itself, they are increased to a limited extent by the YouTube channel of the Medical Center - University of Freiburg. This is because the account data of the respective users is already available to YouTube LLC to a significant extent. In particular, there is no obligation to create a YouTube account as a result of the services offered by the Medical Center - University of Freiburg, as there are sufficient alternative contact and information options for the Medical Center - University of Freiburg, e.g. on the general company homepage www.uniklinik-freiburg.de.

Furthermore, the topics of health, science, teaching, research, etc. are only suitable for triggering hateful debates to a limited extent, so that the probability of damage occurring is also very limited in this respect.

3. risk assessment

Overall, the additional risk caused by the YouTube account of the Medical Center - University of Freiburg can therefore be classified as low to medium.

It is also possible to implement remedial measures that further reduce the risk. These include, for example, the Medical Center - University of Freiburg's influence on providers. However, the majority of these measures are within the user's sphere of influence: for example, there is no obligation to use a clear name when using YouTube. Users can also protect themselves to a certain extent by making various settings, such as deleting their browser history and deactivating cookies.

In addition, continuous editorial support allows users to intervene in the event of defamatory or offensive comments, up to and including blocking the account. The Medical Center - University of Freiburg has formulated a netiquette for the use of its website, which it ensures is adhered to when maintaining the site.

4) Result

YouTube use by the Medical Center - University of Freiburg is justifiable in view of the risks described and the binding measures provided. The Medical Center - University of Freiburg undertakes to monitor further developments and to regularly repeat and, if necessary, further develop the review carried out here.

YouTube usage concept of the Medical Center - University of Freiburg

With around 12,000 employees, the Medical Center - University of Freiburg is one of the largest university hospitals in Germany. In its original mission, the University Medical Center combines patient care, research and teaching, always with the aim of offering patients treatment based on the latest scientific findings today and in the future.

As a public institution, it considers it an important task to regularly inform the public about work processes at a university hospital, medical topics, research, teaching and events.

For this reason, the use of social media channels is part of the public relations work of the Medical Center - University of Freiburg and also takes place via YouTube. With this usage concept, the Medical Center - University of Freiburg is assuming the responsibility and role model function of public bodies for the use of social media as stipulated by the Baden-Württemberg State Data Protection Commissioner. Please also note our data protection declaration and assessment of the consequences of YouTube use.

1. general information about YouTube

YouTube is an online platform for publishing and distributing videos. Registered users can publish videos free of charge via this service. These videos are usually provided in such a way that they are publicly visible. Alternatively, it is possible to make videos accessible only to a certain group of people ("Private") or only via a URL ("Unlisted"). In the latter case, the video does not appear publicly in the channel's video list, but is only accessible via a link that the channel operators make available to specific people, e.g. by email.

YouTube, LLC, is a subsidiary of Google, LLC. A Google account is required to register with YouTube.

Registered YouTube users can follow other YouTube users, rate their videos and share the videos within YouTube as well as on other online platforms and websites. It is also possible to view videos without a user account.

You can find more information about YouTube here: https: //www.youtube.com/yt/about/

The advantages of YouTube are its wide reach and - unlike some other social networks - the fact that users can use the videos without having to register. YouTube is one of the most widely used search engines in the world.

Another advantage is that users with their own YouTube account can use YouTube without having to use a real name.

2 Purpose of the use of YouTube by the Medical Center - University of Freiburg

By setting up a YouTube channel, the Medical Center - University of Freiburg's existing communication channels to the public, such as its website, press releases, print media and information events, will be usefully supplemented. The importance of videos for passing on information has increased significantly over the last ten years. The YouTube channel uses videos to inform users primarily about medical topics, work at a university hospital, research and events.

For some target groups, the existing tools are no longer sufficient. Particularly with regard to the target group of specialists and employees, we have found that we can reach some of them much more directly via YouTube, especially as interested recipients can subscribe to our channel. The YouTube channel allows us to widely disseminate our medical services, our training and job offers, our research topics and special events.

Furthermore, direct dialogue with employees, scientists and the interested public allows us to gather opinions and receive valuable feedback in order to optimize the performance of our tasks.

By using YouTube, the public should be able to participate even better in what is happening at the hospital.

3 Type and scope of use of YouTube of YouTube by the Medical Center - University of Freiburg

The YouTube account informs users about current topics from everyday work and research at the Medical Center - University of Freiburg.

The video contributions are produced by the Medical Center - University of Freiburg or companies commissioned for this purpose and approved by Corporate Communications before publication on YouTube.

Contents of the video contributions are

Current events in which the Medical Center - University of Freiburg is involved
Research at the Medical Center - University of Freiburg
Impressions from everyday life at the clinic and from employees of the Medical Center - University of Freiburg
Recruiting campaigns

Concrete administrative services such as advice in individual cases are not offered via YouTube. For such inquiries, please refer to the classic communication channels by telephone or e-mail of the responsible departments of the Medical Center - University of Freiburg.

4 Responsibilities for editorial/technical support

Responsibility for the editorial support of the central YouTube channel of the Medical Center - University of Freiburg lies with Corporate Communications: kommunikation@uniklinik-freiburg.de

5 Alternative contact options:

We would like to point out to users that the YouTube channel is merely another of various options for contacting the Medical Center - University of Freiburg or obtaining information on medical topics, training and job opportunities and research. Alternatively, the information offered on this page can also be accessed on our website at www.uniklinik-freiburg.de, for example.

Further contact options:

You can contact the central Corporate Communications email inbox at kommunikation@uniklinik-freiburg.de with all inquiries.

Note: Communication by e-mail is unencrypted by default. It cannot be ruled out that parties involved in the transmission may take note of the contents of an e-mail.

Visiting address:
Hugstetter Str. 55
79106 Freiburg

For telephone inquiries, please contact the central information desk on 0761 270-0.

6. voluntary commitment

We evaluate this utilization concept once a year with regard to whether and how it is used. This evaluation of the usage concept takes into account the usage figures and reach as well as the target group structure of the networks.

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